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El Principito
- Age
- 4–8 years
- Duration
- 45 min
- From
- €10
Individual product case study · 2026
First shows.
Lasting memories.
This project brings together three parts of my life that had previously seemed separate: my technical background, my work in theatre and my experience as a mother.
It also reflects the kind of product work I want to do: understand a real problem, bring structure to uncertainty and turn it into something genuinely useful.
WHERE IT STARTED
My son recognised a character on stage after we had discovered it together in just two simple stories at home. The preparation had taken almost no effort, but the excitement in his face completely changed the experience.
Built independently8 interviewsLive proposition testInteractive prototype
▣ Tiny Claps♡ Favourites ? Family guide
CURATED FOR YOUR FAMILY
Shows to discover together
Compare key details without opening five different websites.
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La pequeña traviesa
- Age
- 3–6 years
- Duration
- 45 min
- From
- €10
★
Estrella que eres
- Age
- 2–5 years
- Duration
- 45 min
- From
- €10
THE CHALLENGEConfidence, not more choice
PRIMARY USERFamilies with children aged 0–6
MY ROLEResearch → strategy → prototype
CONTEXTIndividual bootcamp project
01
The starting point
Theatre listings tell families what is on. They rarely help them decide if it is right for their child.
I could not forget the excitement in my son’s eyes when he recognised on stage a character we had met at home through just two stories. Preparing that moment had been simple, but it changed how he experienced the performance. That personal moment became a broader product question: how might we help more families create that connection—and build the habit of going to the theatre from childhood, nurturing the audiences of the future?
For parents of children aged 0–6, choosing a show means piecing together fragmented information: recommended age, duration, price, location, sensitivity and what the experience will actually feel like. The uncertainty continues before and after the curtain.
“When I want to take my young child to the theatre, I want to find a show that fits their age and sensitivity—without hours of searching—so we can decide calmly and remember the experience together.”
Jobs to be done statement02
Discovery & framing
Start with the uncertainty, not with the feature.
The hypothesis
Families with young children feel uncertain when choosing theatre because the available information is scattered and does not answer whether a show is truly suitable—or how to support the experience before and after it.
Validation completed
I interviewed eight parents, synthesised the recurring needs and tested the proposition with a live fake-door landing page.
PROTO-PERSONA
A culture-loving parent who wants to share the magic of theatre
- Need
- Choose and prepare an age-appropriate theatre experience.
- Emotional goal
- Create a shared first memory, not simply fill an afternoon.
- Barriers
- Scattered information, uncertainty about fit and no guidance around the performance.
Search
Information is fragmented and hard to compare.
Choose
Parents cannot tell whether a show fits their child.
Prepare
There is little support before the performance.
Remember
The experience fades once the family leaves.
8parent interviews
What I heard repeatedly
- Parents need more than an age label: duration, darkness, sound, participation and practical logistics shape the decision.
- All eight already prepare, discuss or revisit the experience in some form.
- Two had abandoned or replaced a theatre plan because they lacked enough information.
“I discarded going to the theatre because I did not have enough information.”
FAKE-DOOR LANDING TEST
Would families act on the proposition?
I built and shared a live landing page with an initial group of 18 people in or close to the target segment. Ten left their email or feedback in the first 24 hours.
View the tested landing page ↗55.5%initial conversion10 responses / 18 people reached
Real age suitability40%
Clear basic information20%
Duration & sensory factors20%
Prepare before10%
Revisit after10%
This was a small, close-network sample—not proof of market demand. It provided an early signal strong enough to continue learning and helped sharpen which information mattered most.
Finding suitable shows was mainly a discovery problem.
The deeper blocker was confidence: parents found options, but could not judge the real fit.
I narrowed the first product bet to comparable, family-centred information before building the full companion.
03
End-to-end user journey
The experience begins long before the curtain—and value can continue after it.
Mapping actions, touchpoints, friction and emotion across the full journey revealed that the lowest-confidence moments happen while comparing options and deciding whether a show truly fits the child.
Find inspiration
Search social media, Google, theatre websites or ask for recommendations.
OpportunityBring relevant family-centred discovery into one place.Piece information together
Compare age, price, location, schedule, duration and show type across sources.
OpportunityReduce effort with consistent, practical information.Judge the real fit
Consider attention span, sensitivity, darkness, stimuli and participation.
OpportunityIncrease confidence with context beyond the age label.Arrive ready
Buy tickets, explain what will happen and experience the performance together.
OpportunityGenerate anticipation and reduce uncertainty before the show.Keep the experience alive
Talk, play and connect the performance with everyday life—or let it fade.
OpportunityTurn it into conversation, play and a shared memory.curiousremembering
04
Product strategy
Position the product as a family theatre companion, not another events directory.
FOR
Families with children aged 0–6 who want to introduce them to theatre with confidence.
TINY CLAPS IS
An online companion that helps them find suitable shows and offers age-adapted activities before and after the performance.
UNLIKE
Event listings and ticketing platforms, it supports the family across the full experience—not just the transaction.
NORTH STAR METRIC
Accompanied theatre experiences completed per monthIt connects user value and business growth, can be influenced across the team and measures meaningful use beyond browsing.
PROPOSED 6-MONTH OBJECTIVE
Validate that the MVP helps families choose a suitable show and accompany the experience.
- 500families registered
- 200intent actions after viewing an enriched listing
- 100accompanied experiences completed
BUSINESS MODEL CANVAS · SYNTHESIS
Useful before paid: a freemium model designed around trust.
The free experience must solve a meaningful part of the problem—not act as an empty preview. Revenue hypotheses build on deeper personalisation and value for cultural partners.
Confidence to choose
Curated show aggregator, consistent basic filters, enriched information and an initial before/after mini-guide.
Deeper accompaniment
Age-personalised guides, activities, downloadable resources and more advanced recommendations.
Value for theatres
Visibility, campaigns, family-oriented content services and potential ticket-affiliation revenue.
A trusted ecosystem
Theatres, companies, cultural educators, AFAs/AMPAs, schools and specialist family-content creators.
05
Prioritisation
A scored opportunity map kept the first release focused.
I compared opportunities across severity, frequency, strategic fit and available evidence. The highest-scoring problem was confidence: helping a family decide whether a show genuinely fits their child.
01Increase confidence that a show is a good fit20
02Prepare the experience before the show19
03Extend its emotional and educational value afterwards19
04Reduce search and comparison effort17
FIRST PRODUCT BET
A comparable, curated listing of children’s shows with the decision criteria families actually need.
This is deliberately narrower than the full vision. It tests whether structured, family-centred information can reduce decision friction before investing in the complete companion experience.
06
From opportunity to delivery
Turn the strategic choice into something a team could build and test.
CORE USER STORY
As an adult in a family with children aged 0–6, I want to compare recommended age, duration, price, location, schedule, show type, sound intensity and darkness, so I can judge whether an experience really fits my child without opening several external websites.
01
Curated starting point
Show at least ten manually curated productions, each with a clear title.
02
Consistent comparison
Present the same decision fields—including sound and darkness—in the same order, and label unavailable information honestly.
03
Trusted hand-off
Link every show to its official source for full details, availability or ticket purchase.
OBRAS PARA DESCUBRIR JUNTAS
Compare before you choose
Age · Duration · Price · Location · Schedule · Type
07
From concept to working interaction
I wanted to make the idea tangible, not leave it inside a framework.
I built a small prototype with real theatre listings to explore how consistent information and lightweight family guidance could make the decision easier. It deliberately covers the broader 0–6 vision so I could explore whether the same content structure remains useful across different developmental stages; it is not the proposed scope of the first local pilot.
My rule for the activities: they should take only a few minutes, use things families already have at home and create curiosity without explaining the whole story in advance.
4 examples match age 3
FAMILY-CENTRED VIEW
Màgic Pablo: El gran repte
Teatre Poliorama · Sep 2026–Jun 2027
- Age
- 3+
- Duration
- 75 min
- Language
- Catalan & Spanish
- Format
- Magic · dance · theatre
- Sound
- Intensity not specified
- Darkness
- Not specified by venue
Why it may fit
A longer, large-scale production for children ready for a vibrant story combining stage magic, dance and theatre.
What families may still need to know
The staging is described as vibrant. The official page does not specify darkness, sudden effects or sound intensity.
Create anticipation
Put an everyday object in a bag and imagine three impossible things it could become in a magical world.
Keep the memory alive
Invent a family “great challenge”: one playful task where everyone has to help for the trick to work.
Activities are Tiny Claps concept proposals, not official materials from the venues or companies.
View official information ↗A DATA GAP BECOMES A PARTNERSHIP OPPORTUNITY
Families need information that listings rarely provide.
Sound intensity and darkness repeatedly matter when choosing for very young children, yet these fields are usually absent from official pages. Tiny Claps should not guess them.
A future workstream would build relationships with theatres and companies and create a simple, shared content template covering sensory and practical information. Families would make more confident choices, while cultural partners could reach better-informed audiences and reduce mismatched expectations.
08
Go to market & growth
Earn trust where families already look for ideas.
AFAs / AMPAs
Direct access to families in a trusted community, useful for explaining the value and gathering early feedback.
Social content
Practical and emotional guidance around choosing, preparing and revisiting a theatre experience.
SEO / Google
Age-, city- and experience-specific content for searches such as “theatre for a 3-year-old”.
1 · CONFIDENT CHOICE
→A family selects a show using enriched, comparable information.
2 · STRUCTURED FEEDBACK
→After attending, they report real-age fit and relevant sensory details.
3 · BETTER DISCOVERY
Listings and recommendations become more useful and trustworthy for the next family.
AHA MOMENT
“I found a show that feels right for my child—and I already know how to help them enjoy it.”
Proposed activation event: a family views an enriched listing, selects or saves a suitable show and opens the first preparation guide. This turns the emotional value moment into an observable behaviour to test.
HYPOTHESISMINIMUM TESTDECISION METRIC
Enriched information increases confidence.
Compare a basic listing with a family-centred one.
Official-detail clicks + confidence rating.
A short guide creates additional value.
Offer one guide after a family selects a show.
Guide opens, saves and reported use.
After-show support encourages return.
Send one optional activity after attendance.
Activity use + next search within 30 days.
09
Reflection
What I can defend, what I still do not know, and what I would do next Monday.
What I built
I took an original B2C idea from problem framing through eight interviews, synthesis, a live landing-page experiment, positioning, metrics, opportunity prioritisation, user story, acceptance criteria, wireframes and this interactive prototype. I completed every part independently.
What changed in my thinking
I began with a broad discovery platform in mind. The research shifted my attention from helping families find more options to helping them feel confident about one choice. That change made the first product bet smaller—and, I believe, more useful.
Honest scope
Tiny Claps is an early product concept, not a launched business. The 55.5% conversion is an encouraging directional signal from a small close-network sample, while the six-month targets remain proposed measures rather than achieved results.
What I would do next Monday
I would test the prototype with five families outside my immediate circle and speak with local cultural partners about the missing information. I would look for behaviour rather than compliments: whether enriched listings change choices, whether families use an activity and whether theatres can provide sensory details consistently.
PROPOSED FIRST PILOT · NOT AN INITIAL RESEARCH FINDING
A narrower test in the Vallès for families planning the first theatre experiences of children aged 2–4.
The 0–6 prototype explores the wider product vision. The first pilot would intentionally be smaller: nearby proposals, a more specific developmental stage and families who may prefer not to travel into Barcelona. This focus still needs independent validation; the original interviews do not prove it.